Customer success stories

Barry Callebaut

Social media is propelling fast-moving consumer trends in the chocolate space. As a global chocolate manufacturer, it is challenging to keep track of upcoming trends and even harder to assess which trends are relevant and here to stay.

Key requests from Barry Callebaut:

  1. Analyze flavour trends to help the growth of customer engagement by focusing on:
  2. Emerging flavour trends
  3. Ongoing and growing flavour trends
  4. Declining flavour trends
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Macrotrends trends ranking chocolate

Flavor evolutions

Country level insights

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Macrotrends ranking in chocolate

The data served as input for the business at the country level to engage with their client base. Additionally, it was also used in a self-service web-portal with insights and and trends, helping to increase customer engagement.

 

“More than 2.2 Million data points were used to identify emerging, on-going, and declining flavor trends within various chocolate applications. Evidence-based flavor trend intelligence helps us to grow customer engagement and strengthen our sales arguments.” 

Karin Loobuyck, International Sensory & market research manager Barry Callebaut