Social media is propelling fast-moving consumer trends in the chocolate space. As a global chocolate manufacturer, it is challenging to keep track of upcoming trends and even harder to assess which trends are relevant and here to stay.
Key requests from Barry Callebaut:
- Analyze flavour trends to help the growth of customer engagement by focusing on:
- Emerging flavour trends
- Ongoing and growing flavour trends
- Declining flavour trends
Macrotrends trends ranking chocolate
Country level insights
Macrotrends ranking in chocolate
The data served as input for the business at the country level to engage with their client base. Additionally, it was also used in a self-service web-portal with insights and and trends, helping to increase customer engagement.
“More than 2.2 Million data points were used to identify emerging, on-going, and declining flavor trends within various chocolate applications. Evidence-based flavor trend intelligence helps us to grow customer engagement and strengthen our sales arguments.”
Karin Loobuyck, International Sensory & market research manager Barry Callebaut