Customer success stories


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Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world. Foodpairing is always exploring opportunities to push the boundaries of innovation when it comes to incorporating food and flavor in different areas.


Food & Music?

Can we connect food and flavor with moods and emotions and thereby music? SPOTIFY is interested to explore business opportunities with the music-cocktail algorithm
Their main focus is to: 

  • Increase brand equity by providing a unique user experience.
  • Increase user base and attract new users with high interest towards food.

Product recommendations: Forecasted the product popularity, sparked interest and experimentation and boost recommendation accuracy. 

Food & drink activations: Recommendations on the best food and drink combinations using Foodpairing’s FlavorID® tool to enhance a holistic flavor experience in foodservice settings.


Spotify and Foodpairing revolutionized the way we enjoy music and cocktails by successfully pairing the two. This collaboration allowed for the creation of a unique experience where your favorite tune can be perfectly paired with a custom drink. 

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From music to cocktail

Elevating the experience even further, music was delivered instantly through a state-of-the-art robotic mixing device