Food & Music?
Can we connect food and flavor with moods and emotions and thereby music? SPOTIFY is interested to explore business opportunities with the music-cocktail algorithm
Their main focus is to:
- Increase brand equity by providing a unique user experience.
- Increase user base and attract new users with high interest towards food.
Product recommendations: Forecasted the product popularity, sparked interest and experimentation and boost recommendation accuracy.
Food & drink activations: Recommendations on the best food and drink combinations using Foodpairing’s FlavorID® tool to enhance a holistic flavor experience in foodservice settings.
Spotify and Foodpairing revolutionized the way we enjoy music and cocktails by successfully pairing the two. This collaboration allowed for the creation of a unique experience where your favorite tune can be perfectly paired with a custom drink.
From music to cocktail
Elevating the experience even further, music was delivered instantly through a state-of-the-art robotic mixing device