Gin Mare
Gin Mare is a ‘Mediterranean’ styled gin featuring botanicals including rosemary, thyme, olive and basil, alongside traditional botanicals.
Gin Mare is a premium mediterranean gin with a strong affinity for gastronomy. The Gin Mare team wanted to discover new ways to enjoy Gin Mare and offer a cocktail menu which is suitable for any occasion.
Challenges
- Understand the aroma profile
- Understand the pairings
- Which pairings make a great cocktail and why
Solutions
- Core product flavor insights
- Food & drink activation
Core product flavor insights gives insights into the flavor profile of the client’s core products, more specifically aroma, intensity and complexity of their core product(s).
As we can see from our Foodpairing® aroma analysis of Gin Mare, this flavorful spirit is largely characterized by its spicy, herbal and citrus notes.
- Infographics for web & online activation.
- Empowered sales teams with new product knowledge.
- Successful activation through ambassador network.
To train the Gin Mare marketing and sales team we visualized the different botanical links to Gin Mare in the aroma profile graph.
Gin Mare has a natural affinity for fresh herbs like basil, cilantro and mint, while others such as tarragon and dill can be used to emphasize its spicy, anise-like notes. Similarly, look to heady spices to accent those same notes, for example cardamom, nutmeg, cinnamon, star anise, anise seed and ginger
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