9 out of 10 new product launches fail in the market

CPG companies are launching successful products and achieving business growth by connecting the right data, insights and algorithms with our technology.


Better products, faster!

Flavor trends and consumer preferences are rapidly changing.

R&D, Marketing and Consumer Insights teams are using our technology to to:

    1. Develop consumer-centric products.
    2. Increase product success.
    3. Improve speed-to-market.
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Launch of an innovative Pringles flavor in Europe.

Kellogg’s, and more specifically the Pringles NPD team, launched a new Pringles flavor for a specific target group in Europe.

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Let's launch your next best-seller

Want to launch new flavors for a product? But have no idea where to start?


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Let’s discuss your business challenges and identify which solutions match your needs.


Friesland Campina - 12 consumer-validated options in 2 months

“We used the Foodpairing methodology to reduce the number of pairable combinations to only 12 flavors. All these tested well without any dislike in qualitative consumer test”

Marco Bongers – New Business Innovation Manager