Revolutionizing Pet Food Innovation with AI and Digital Twins
With consumer preferences rapidly evolving and food trends such as keto moving to pet food, it has become imperative for pet food companies to harness the power of big data, analytics, and artificial intelligence within the pet food industry.
However, many pet food companies still rely on an outdated model for product development that takes years (even decades) to yield results. This approach to innovation is no longer viable or profitable due to the ever-changing market trends. A more effective and profitable alternative is necessary to keep up with the demands of the industry.
The Foodpairing advantage for Pet Food
Leveraging consumer preference data offers a sizable opportunity for the petfood industry to validate proofs of concept early in the innovation cycle, saving time, effort, and resources.
Quickly and efficiently test millions of ingredient, flavor, and aroma variations deciding on the winning combination.This is a much more efficient and result-oriented way to conceive innovative and successful final products.
Innovation is a risky business, especially in the food & beverage industry, where product success chance ranges between 10%-30%. The platform helps you select the relevant data that will drive success in the market and help you make more informed decisions for your next product innovation.