Decision makers involved and beneficiaries of the platform.
01.
trends &
consumer
insights
Role
Head of insights
Market research
Consumer insights (CMI)
02.
strategy &
portfolio
management
Role
Head of marketing
Marketing executives
Product & portfolio manager
03.
ideation &
product
development
Role
Head of R&D
Product developer
Researcher & scientist
Innovation manager
04.
launch &
activation
Role
Head of digital
Digital Marketeer
D2C E-commerce teams
Sales and activation on-trade
05.
sales &
market
development
Role
Head of sales
New market developer