Decision makers involved and beneficiaries of the platform.

01.

trends &
consumer
insights

Role

Head of insights

Market research

Consumer insights (CMI)

02.

strategy &
portfolio
management

Role

Head of marketing

Marketing executives

Product & portfolio manager

03.

ideation &
product
development

Role

Head of R&D

Product developer

Researcher & scientist

Innovation manager

04.

launch &
activation

Role

Head of digital

Digital Marketeer

D2C E-commerce teams

Sales and activation on-trade

05.

sales &
market
development

Role

Head of sales

New market developer