Market insights
Market insights provide an understanding of the status of in-market products and brands. Foodpairing technology allows deep market insight to be seamlessly integrated into the NPD process for faster, better innovation.
Why do it?
- To be on track with competing brands and their products per market.
Questions
This solution answers the following questions;
- Which flavor territories are growing/declining?
- What are the market-leading brands and flavors in various flavor territories?
- How does the online activity of competing brands compare to my brand?
What do you get?
Brand trend insights
Intelligence on brand category evolution across three time horizons:
> Overall evolution
> Evolution over the last 6 months
> Evolution since last month
Emotional associations, market manifestations, related trends, and scent characteristics of brands (under development).
Data and analysis of how brand perception differs between countries (under development).
Brand trend evolutions
Insights on brand evolution: is a brand mainstream, upcoming or novel?
Purchase behavior
Monitor changes in purchase behavior based on e-commerce data*
*feasible if ratings from e-commerce are available
Value proposition / Solution USP
Get better market insight into brands and products through flavor augmentation.
Goals
> To provide insight into how branded products evolve over time by mapping metrics such as flavors and product type.
> To inspire flavor pipeline brainstorming for specific brands.
> To define the flavor camps and concepts for the next brand pipeline.
Key measures
> Brand / company trendiness: mainstream, upcoming, or novel.
> Brand trends mapped over the last 6 months.
> Brand trends carted over the last month.
> Brand trend evolution.
> Category evolution.
Configuration
> Select brand
> Select company
> Select country
Data sources
> Recipe websites, blogs
> Social media
> Ratings ecommerce
Capabilities
> Generating a trend score per product.
> Detecting changes to the rating behavior of products on e-commerce.
> Monitoring new products a brand or company is launching.
Innovation cycle
Insights & portfolio strategy – Early stage insights
Target audience (ref roles)
> CMI
> R&D
> Marketing