Market insights provide an understanding of the status of in-market products and brands. Foodpairing technology allows deep market insight to be seamlessly integrated into the NPD process for faster, better innovation.
This solution answers the following questions;
Intelligence on brand category evolution across three time horizons:
> Overall evolution
> Evolution over the last 6 months
> Evolution since last month
Emotional associations, market manifestations, related trends, and scent characteristics of brands (under development).
Data and analysis of how brand perception differs between countries (under development).
Insights on brand evolution: is a brand mainstream, upcoming or novel?
Monitor changes in purchase behavior based on e-commerce data*
*feasible if ratings from e-commerce are available
Get better market insight into brands and products through flavor augmentation.
> To provide insight into how branded products evolve over time by mapping metrics such as flavors and product type.
> To inspire flavor pipeline brainstorming for specific brands.
> To define the flavor camps and concepts for the next brand pipeline.
> Brand / company trendiness: mainstream, upcoming, or novel.
> Brand trends mapped over the last 6 months.
> Brand trends carted over the last month.
> Brand trend evolution.
> Category evolution.
> Select brand
> Select company
> Select country
> Recipe websites, blogs
> Social media
> Ratings ecommerce
> Generating a trend score per product.
> Detecting changes to the rating behavior of products on e-commerce.
> Monitoring new products a brand or company is launching.
Insights & portfolio strategy – Early stage insights
> CMI
> R&D
> Marketing
