Food & drink activation

Foodpairing’s Food & Drink Activation tool recommends the best food and drink combinations using the FlavorID®, enhancing a consumer holistic flavor experience.

Why do it?

  • Increase sales by identifying successful food & drink combo deals.
  • Support your out-of-home sales teams with food & drink knowledge.
  • Get insights into which drinks or menu items fit best with your product.


  • What food or drink fits my product?
  • Which beverage in my portfolio pairs best with the menu items?
  • What is the reason behind the pairing?

What do you get?

  • Best food or drink matches:

    Ingredients match when they share key aromas.

  • Reason why:

    Aroma similarity. Example: The citrus notes of wine X match the floral notes of ingredient Y in dish Z.
    Taste contrast. Example: The sour taste of ingredient X balances the sweet taste of wine Y.

  • Value proposition / Solution USP

    Increase sales by offering optimal food & beverage combinations for an enhanced taste experience.


    > Generate best matching drinks with a product or recipe
    > Augment server recommendations with explanations of why drink and food pair perfectly.

    Key measures

    > Foodpairing match
    > FlavorID


    > Select food or drink product

    Data sources

    > Analytical aroma data via GC-MS
    > Analytical taste data via HPLC and photometric methods
    > FlavorID


    > Ingredient pairing
    > Liking prediction

    Innovation cycle

    Launch & activation


    Target audience

    > Marketing

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