Questions
- What food or drink fits my product?
- Which beverage in my portfolio pairs best with the menu items?
- What is the reason behind the pairing?
Entry Solution
Food & Drink Activation
Foodpairing’s Food & Drink Activations tool recommends the best food and drink combinations using the FlavorID®, enhancing a consumer holistic flavor experience.
See this solution at work
View the storyWhy do it?
- Increase sales by identifying successful food & drink combo deals.
- Support your out-of-home sales teams with food & drink knowledge.
- Get insights into which drinks or menu items fit best with your product.
What do you get?
01
Best food or drink matches:
Ingredients match when they share key aromas.
02
Reason why:
Aroma similarity. Example: The citrus notes of wine X match the floral notes of ingredient Y in dish Z.
Taste contrast. Example: The sour taste of ingredient X balances the sweet taste of wine Y.
Value proposition / Solution USP
Increase sales by offering optimal food & beverage combinations for an enhanced taste experience.
Goals
> Generate best matching drinks with a product or recipe
> Augment server recommendations with explanations of why drink and food pair perfectly.
Key measures
> Foodpairing match
> FlavorID
Configuration
> Select food or drink product
Data sources
> Analytical aroma data via GC-MS
> Analytical taste data via HPLC and photometric methods
> FlavorID
Capabilities
> Ingredient pairing
> Liking prediction
Innovation cycle
Launch & activation
Target audience
> Marketing