Entry Solution

Food & Drink Activation

Foodpairing’s Food & Drink Activations tool recommends the best food and drink combinations using the FlavorID®, enhancing a consumer holistic flavor experience.

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Why do it?

  • Increase sales by identifying successful food & drink combo deals.
  • Support your out-of-home sales teams with food & drink knowledge.
  • Get insights into which drinks or menu items fit best with your product.


  • What food or drink fits my product?
  • Which beverage in my portfolio pairs best with the menu items?
  • What is the reason behind the pairing?

What do you get?


Best food or drink matches:

Ingredients match when they share key aromas.


Reason why:

Aroma similarity. Example: The citrus notes of wine X match the floral notes of ingredient Y in dish Z.
Taste contrast. Example: The sour taste of ingredient X balances the sweet taste of wine Y.

Value proposition / Solution USP

Increase sales by offering optimal food & beverage combinations for an enhanced taste experience.


> Generate best matching drinks with a product or recipe
> Augment server recommendations with explanations of why drink and food pair perfectly.

Key measures

> Foodpairing match
> FlavorID


> Select food or drink product

Data sources

> Analytical aroma data via GC-MS
> Analytical taste data via HPLC and photometric methods
> FlavorID


> Ingredient pairing
> Liking prediction

Innovation cycle

Launch & activation


Target audience

> Marketing

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