Improved NPD workflow.

Infinity loop & solutions.
Products are never finalized! Foodpairing proudly presents its progressive view on NPD via the infinity loop & integrated solutions.

Insights & Portfolio Strategy

Insights & Portfolio Strategy solutions

A range of solutions that boosts your early stage innovation process.
Solution 1

Ingredient trend insights

Ingredient trend insights provides insights into the status of the ingredient and macrotrends. Trend data is always taken into account for the trial model, but in this phase it can also help to define interesting flavor camps and ingredients to explore.

Solution 2

Market insights

Market research is an NPD basic. But what if you could use AI to dig below the top-line numbers? Foodpairing technology allows deep market insight to be seamlessly integrated into the NPD process for faster, better innovation.

Solution 3

Core product flavor insights

Your power brands require protection through continuous product innovation and renovation. This requires meaningful research and development. Foodpairing’s AI-powered tools allow you to map innovation opportunities for your core products, strengthening flavor insight for impactful launches.

Solution 4

Competitor flavor mapping

Competitor flavor mapping provides insights into the flavor profile and predicted liking of competitive products. This tool provides you with intelligence on the flavor toolbox and strategies of your competitors.

Solution 5

Portfolio mapping & white spaces

Mapping your portfolio through the lens of purchase intent provides unique insight into your product line-up. Combining this approach with an analysis of flavor whitespaces points to innovation opportunities with maximum impact. .

Solution 6

Portfolio optimization

You need to achieve maximum reach with the shelf space you have. But a product set that resonates in one market will not necessarily be the best fit in another. An in-depth understanding of the local consumer is needed. Foodpairing’s machine learning portfolio maximization tools will tell you what SKUs will work best, for what customers, in what markets.

Concept & formulation development

Concept & formulation development solutions

The centerpiece of our offering ensures long-lasting success of your core portfolio.
Solution 7

Core product upgrades

Renovations: Improve the performance of your core portfolio with recipe and formulation insight and intelligence.

Solution 8


Generate the ideal flavor profile for line extensions based on acceptance and likability forecasting.

Solution 9

Flavor & fragrance formulations

Flavor & Fragrance Formulation offers tools to optimize the formulation of core product upgrades or LEP for enhanced likeability ratings.

Launch & activation

Launch & activation solutions

Solutions that capture consumer data and fuel it back into your innovation cycle.
Solution 10

Product recommendations

Forecast the popularity of a product, spark interest and experimentation and boost recommendation accuracy on e-commerce platforms using Foodpairings unique FlavorID® tool.

Solution 11

Food & drink activation

Get recommendations on the best food and drink combinations using Foodpairing’s FlavorID® tool to enhance a holistic flavor experience in foodservice settings.

Users of the platform


Insights & Portfolio strategy


Head of marketing

Head of insights & market research

Consumer insights (CMI)

Category & brand manager

Product & portfolio manager

Innovation manager


Concept & formulation development


Head of R&D

Product developer

Researcher & scientist

Sensory expert

Flavourist & formulation expert

Digital transformation experts


Launch & activation


Head of data & intelligence

Digital marketeer D2C

E-commerce teams

Activation on-trade