Improved NPD workflow.
Infinity loop & solutions.
Products are never finalized! Like software a continuous update against changing consumer needs is necessary. Foodpairing proudly presents its progressive view on NPD via the infinity loop.
Insights & Portfolio Strategy solutions
Ingredient trend insights
Ingredient trend insights provides insights into the status of the ingredient and macrotrends. Trend data is always taken into account for the trial model, but in this phase it can also help to define interesting flavor camps and ingredients to explore.
Market research is an NPD basic. But what if you could use AI to dig below the top-line numbers? Foodpairing technology allows deep market insight to be seamlessly integrated into the NPD process for faster, better innovation.
Core product flavor insights
Your power brands require protection through continuous product innovation and renovation. This requires meaningful research and development. Foodpairing’s AI-powered tools allow you to map innovation opportunities for your core products, strengthening flavor insight for impactful launches.
Competitor flavor mapping
Competitor flavor mapping provides insights into the flavor profile and predicted liking of competitive products. This tool provides you with intelligence on the flavor toolbox and strategies of your competitors.
Portfolio mapping & white spaces
Mapping your portfolio through the lens of purchase intent provides unique insight into your product line-up. Combining this approach with an analysis of flavor whitespaces points to innovation opportunities with maximum impact. .
You need to achieve maximum reach with the shelf space you have. But a product set that resonates in one market will not necessarily be the best fit in another. An in-depth understanding of the local consumer is needed. Foodpairing’s machine learning portfolio maximization tools will tell you what SKUs will work best, for what customers, in what markets.
Concept & formulation development solutions
Core product upgrades
Renovations: Improve the performance of your core portfolio with recipe and formulation insight and intelligence.
Generate the ideal flavor profile for line extensions based on acceptance and likability forecasting.
Flavor & fragrance formulations
Flavor & Fragrance Formulation offers tools to optimize the formulation of core product upgrades or LEP for enhanced likeability ratings.
Launch & activation solutions
Forecast the popularity of a product, spark interest and experimentation and boost recommendation accuracy on e-commerce platforms using Foodpairings unique FlavorID® tool.
Food & drink activation
Get recommendations on the best food and drink combinations using Foodpairing’s FlavorID® tool to enhance a holistic flavor experience in foodservice settings.
Users of the platform
Insights & Portfolio strategy
Head of marketing
Head of insights & market research
Consumer insights (CMI)
Category & brand manager
Product & portfolio manager
Concept & formulation development
Head of R&D
Researcher & scientist
Flavourist & formulation expert
Digital transformation experts
Launch & activation
Head of data & intelligence
Digital marketeer D2C