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Sam Beelprez

Head of Data, Analytics & Social Listening - Europe
@ AB InBev


With Foodpairing, we were able to make our NPD process faster, cheaper and better. Faster because we are able to pick up trends in the market quicker and speed out go-to-market strategy. Cheaper because we are able to scale the amount of tests and concepts to test. Better because we can take into account a lot more different variables using data analytics and we don't have the bias that people have when they make custom decisions.