Alpro is a pioneer and innovator in the plant-based milk industry since 1980’s. The Alpro marketing team wanted to activate its loyal core customer base and increase traction and online engagement on their website.
Increase Online Engagement
KEY QUESTIONS BY ALPRO:
1. Build a smoothie generator. Starting from the Alpro products and then recommend seasonal ingredients to create an original smoothie recipe.
2. Allow personalization and choose exciting ingredients to create a balanced smoothie.
An API capable of creating a balanced smoothie recipe (incl. quantities) based on consumers choices.
FlavorlD allowed consumers to create more personalized smoothies.
ALPRO'S MOST SUCCESSFUL CAMPAIGN
SUCCESSFUL MARKET ACTIVATION
The smoothie generator was the most successful campaign from Alpro in Europe.
Due to its traction in the pilot countries the smoothie generator campaign was scaled-up and launched in all markets in Europe, resulting in workshops, social engagement, POS activation and more.