Better products,

We predict successful products and achieve business growth for CPG companies by connecting the right data, insights and algorithms.

Customer success stories

Discover our success stories


The Pringles NPD team was interested in launching new Pringles flavors that pair with certain beverages. 

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Kraft Heinz / Mondelez

Kraft Heinz came up to us to look for innovative solutions for Philadelphia cheese. The Milka product team was on search for new ways to stretch the brand and bring new customers in.

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Unilever Knorr aims to have 50% of its product portfolio plant-based by 2025. Foodpairing supported the Knorr product development team and development chefs with aroma and science-based insights.

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The St-Germain sales teams is trying to find ways to communicate, explain and
teach bartenders about this unique aroma profile. 

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Tetra Pak

Tetra Pak requested Foodpairing to develop an AI-powered formulation robot enabling real-time beverage formulation. 

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The Alpro marketing team wanted to activate its loyal core customer base and increase traction and online engagement on their website.

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AB InBev and Foodpairing partnered to increase sales by positioning their global flagship brand Leffe in "the aperitif moment".

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The Vita Coco Company

Vita Coco VC wishes to further develop on three categories: tropical, indulgence and herbs.

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Cloetta was looking for fun and exciting new flavors for Läkerol, to attract new consumers and to stay innovative.

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Remy Cointreau

Rémy-Cointreau was looking for technology to power a menu creation application with the possibility for the bartender to create Rémy-Cointreau cocktails with a twist.

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Valio wanted to launch new ice-cream flavors to strengthen the Fabriikki brand.
The team wanted to offer something surprising and appealing to urban women who like to explore new flavors.

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Diageo wanted to understand the relation with the flavor profile of Zacapa and the various steps into the aging process.

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Barry Callebaut

More than 2.2 Million data points were used to identify emerging, on-going, and declining flavor trends the chocolate space.

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Gin Mare wanted to discover new ways to enjoy Gin Mare and offer a cocktail menu which is suitable for any occasion.

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FrieslandCampina wishes to use the Foodpairing® technology to strengthen the NUBEI brand.

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How to grow market share? 

A company operating in the beer space required insights and specific advice on how to adjust the aroma profile of a core product to increase liking.

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Perfetti van Melle

Perfetti van Melle is interested in launching a new GOLIA flavor to expand their current portfolio.

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Porto-Muiños wanted to create awareness and educate chefs on types of algae and how to use it in different dishes.

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Unilever & WWF

Knorr and WWF have a shared ambition to drive change and requested Foodpairing to help create the 50 novel foods report.

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Vodka Grey Goose wishes to identify premium barfood to enable upselling opportunities for horeca outlets.

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Cafe de Colombia

Café de Colombia wishes to use Foodpairing® to differentiate vs their competition and activate new coffee moments.

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Sigma Alimentos

Aoste and Foodpairing collaborated to build the next generation hybrid meats.

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Chandon wanted to evaluate the opportunities for sparkling wines in a cocktail scene, targeted to millennials and gen Z in 9 countries. 

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Infinity Loop - Seamless data flow between R&D and Marketing

Improved NPD workflow.

An improved workflow for CPG product development and innovation.

From insights to formulation

Foodpairing formulation AI
in days
Traditional development process
+8 months

Trusted by the world's leading brands

Increase NPD agility, efficiency & accuracy by use of Digital Twins

Instantly evaluate millions of auto-generated new flavor concepts, product variations and formulations against a digital twin of your target consumer anywhere in the world with high predictive accuracy.


What normally takes you months or even years is now done in hours!

Digital Twin of a Consumer for New Product Development

We empower you

The Foodpairing platform seeks to empower teams within CPG organizations with prescriptive analytics to launch better products, faster. Our platform enables your team to reimagine and automate the product development process.

AI empowered Innovation teams

No organization ever created an innovation. Teams innovate. The Foodpairing platform is built to empower teams.

Allowing Marketing to start instantly through curated data

The Foodpairing platform is pre-packed with millions of data points and pre-configured algorithms allowing you to get answers immediately.

Unmatched formulations for R&D

Foodpairing differentiates from competition through mastery of 5 diverse knowledge domains and unique data, resulting in better output.

Expanding To Global Markets With Digital Twin Technology

Falling Consumer Loyalty? Here’s How AI can help.

Screenshot 2022-10-21 at 07.36.23

Lolita Bazarova

Head of Department, Nutrition & Dietary Recommendations @ Nestlé Reseach

Foodpairing  is an excellent match for partnership in serving our consumer with foods that are nutritious and liked!


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better products faster?

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