Philadephia / Milka
Kraft Heinz / Mondelez came up to us to look for innovative solutions for Philadelphia cheese. Additionally, the Milka brand stands for innovation. The Milka product team is always search for new ways to stretch the brand and bring new customers in.
FIND NEW EXCITING PAIRINGS WITH CHOCOLATE
THE NEW EXCITEMENT IN CHOCOLATE
The brand is a platform for KraftHeinz & Mondelez to enable excitement for the consumer in the chocolate confectionery and snacking category.
KEY QUESTIONS BY KRAFTHEINZ & MONDELEZ:
Which ingredients match with the unique aroma profile of Milka chocolate that can trigger new innovation or discovery of untapped markets and white spaces?
NEW APPLICATION OPPORTUNITIES
PORTFOLIO MAPPING & WHITE SPACES
Combine the results from the core, competitor product and market insights with the learnings from the trial and liking model to give insight into the different flavor profiles of existing portfolios and map opportunities for white spaces.
Starting from ingredient matches, Foodpairing identified new application areas, eating moments or categories that would benefit from Milka chocolate.Then, a growing category was identified within the breakfast area: low-fat chocolate-cheese spread.
NEW PRODUCT LAUNCH.
KraftHeinz identified an opportunity through the Foodpairing company to introduce a new unique sweet flavour – a chocolate flavoured cream cheese!
The results were overwhelmingly positive. 74% of consumers said that chocolate cream cheese has a delicious taste. (Reference IPSOS).
The Cadbury Philadelphia chocolate cream cheese, contributed to £9.26 million pounds in its first vear of introduction to the UK market.