Emmi’s Rachelli brand planned to launch new Tiramisú dessert variations in the UK. These aimed to attract new customers and compete with premium products by emphasizing Italian authenticity, ingredient provenance, and innovative flavors.
- How can Rachelli attract new consumers and differentiate its Tiramisú desserts in a competitive market?
- How can Rachelli leverage technology and innovation to enhance the flavor profiles of its desserts while staying true to Italian heritage and maintaining high-quality ingredients?
Digital consumer validation of new product concepts
The Foodpairing algorithms created millions of flavor combinations matching target consumer requirements. These combinations were then validated through the use of digital twin technology to test trial (purchase intent) and liking. Finally the top two consumer validated flavor concepts were selected to be introduced in the UK market.
Rachelli launched two chilled variants – Tiramisu Classico and Tiramisu Amaretto.