St-Germain is a French liquor made with freshly hand-picked elderflowers. The flowers are harvested when the aroma of the flowers is at its peak—the quality of the liqueur depends entirely on this. Each bottle contains the aromas of thousands of the best blossoms, producing a stunningly refined and balanced beverage.
The St-Germain sales teams were trying to find ways to communicate, explain and teach bartenders about this unique aroma profile.
- What makes the aroma profile of St-Germain unique?
- Which ingredients pair well with St Germain to create perfect cocktails?
Core product flavor insights
Core product flavor insights gives insights into the flavor profile of the client’s core products, more specifically aroma, intensity and complexity of their core product(s).
Bar Convent in Berlin is one of the leading trade fairs of the bar and hospitality industry and the European and international beverage industry. The professionals of the industry come together to find out about new products and to establish interesting business contacts.
The results were used first used at Bar Convent Berlin to:
- Inspire & train hospitality professionals
- Story-telling and on-trade activation