Perfetti van Melle is interested in launching a new GOLIA flavor to expand their current portfolio.
Golia is looking to expand in the UK and Italian markets, especially to adults between the ages of 25 to 45 years.
Line extensions predicts the most likely successful line extensions or new products
» Generate new and distinctive line extensions for a specific target audience and flavor camp
» Give insights into what drives the trial and liking of your target audience
» Trial and liking prediction on all possible variations within a specific flavor camp
» Generate ideal flavor profile
SUCCESSFUL MARKET ACTIVATION
The concepts proposed are context specific innovative flavor line extensions
• Flavor line extensions generate the most revenue compared to packaging, reformulation etc.
• Innovative (new to the category for that market) drives sales (prevent cannibalization) and brand equity