Reshaping the Sports Drinks Market: From Sugar to Hydration

Evolving consumer preferences pose a challenge for brands, could AI for product development or food AI help?
Written by Foodpairing - 06.11.2023

Adapting to changing consumer priorities in the sports drinks market

In the ever-evolving landscape of Energy & Sports Drinks, it’s crucial to stay ahead of the curve. With a whopping $193.20 billion revenue in 2023 and a projected annual growth rate of 5.59% from 2023 to 2027, the potential is massive. But here’s the catch: consumer priorities vary from market to market. Read more about the key shifts in the sports drink market and what CPG companies can do to adapt to changing consumer preferences.

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