Food producers consistently face the reality of limited shelf space in retail. Suppose a food producer has secured room for three products and they need to choose the best options from their portfolio to generate the largest reach possible. A TURF exercise would help the producer decide on what those three products are.
TURF analysis is an important tool used by CPG companies to optimize their product range and maximize reach. It is indisputably the most popular method to forecast the sales potential of a product pre-launch. But this approach has a significant limitation: It can only validate the restricted number of ideas and concepts a company selects to put before consumers.
But Digital Twins of your consumer and AI can help you choose winning products and build an optimum portfolio (and potentially replace consumer panels?). Download the research fundamental by filling in the form below
Bernard, a bio-engineer and gastronomic scientist with 20+ years of experience in food and flavor innovation, can help you stay ahead of the game. His expertise in predicting successful flavors and transforming product innovation is unmatched.
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