Core product upgrades

Renovations – Core product upgrades offer insights, recipe and formulation suggestions to improve your current portfolio.

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Why do it?

Stay relevant and to continuously improve the appeal of your product to keep pace with evolving consumer demand. 


  • How can I improve my core product for higher likeability?
  • How do I adapt the flavor profile of core products to adapt to new markets?
  • How should I adapt my formulation when salt, sugar or fat needs to be reduced?
  • How should I change my formulation when I’m forced to use a different raw material due to cost or availability restrictions?
  • Will this formulation outperform our competition?

What do you get?


Ideal flavor profile

The final result of millions of reformulations tested by the Digital Twin of your Consumer

Flavor profile for your core product with the highest predicted liking

Comparison of the top reformulations/renovations of your base product



Recipe or formulation.

Final formulation of the highest liked flavor profile

Value proposition / Solution USP

Improve speed and accuracy by enabling your development chef or flavorist.


> To provide insights and formulation suggestions on how to adapt the existing product. 

Key measures:

> Predicted liking


> Select product

> Select ideal flavor profile

Data sources

> Analytical aroma data via GC-MS

> Analytical taste data via HPLC and photometric methods



> Generate variations on top of the existing profile that score higher in liking 

> Liking prediction of variations

> Translate ideal flavor profiles into formulations

Innovation cycle

Concept & formulation development



Target audience

> R&D

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