Advanced Solution

Technical Formulation Brief

Technical Formulation Brief offers tools for formulation development and optimization of new products and your core products to increase consumer liking of the product.

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Why do it?

  • Optimize the formulation of your core products with instant feedback on the relation between sensory profiles and predicted consumer liking.
  • Develop the ideal profile for your new products and line extensions with the highest consumer liking.
  • Gain insights into the behavior of aroma compounds in your products.


  • Does consumer liking change when the sensory profile is altered? If yes, then by how much?
  • What changes should I make to obtain a ideal product profile?
  • How does the matrix change my product?
  • What is the optimal formulation for my product?
  • Which aroma compounds can I use to obtain a ideal product profile?
  • What is the minimum concentration required to be above the odor threshold?

What do you get?


Formulation simulation

Get formulations fitting the ideal sensory profile (under development)


Likeability simulation

Change sensory attributes and get instant feedback on consumer liking



Value proposition

Speed up formulation and recipe development


> Generate a formulation matching the ideal product profile that will be highly liked by your target consumer

Key measures

> Liking score
> Solubility, partition coefficient, thresholds


> Select sensory profile
> Select flavor territory

Data sources

> Analytical aroma data via GC-MS
> Analytical taste data via HPLC and photometric methods
> Physicochemical data


> Chemosensory

Innovation cycle

Concept & formulation development



Target audience

> Product developer
> Flavorist

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