Starting from your existing portfolio our platform is able to identify those products that match the best with the flavor preferences of consumers of a new market.
Maximize your consumer reach in new markets. Reach the maximum number of consumers when you enter new international markets by understanding the liking and purchasing intent for your existing portfolio.
Increased accuracy. Optimized line-up in new markets by validating millions of product concepts
Increase speed-to-market to defend against competitors. The TURF is updated in real time when a competitor launches new products and also considers future concepts.
Maximize your reach by optimizing the number of SKUs that cater to all or almost all of your consumers in the target audience.
Generate and rank liking and purchase intent scores for target audiences outside the original briefing or target group
Predicted trial or purchase intent
Predicted liking of your products in new markets
Select number of samples in line-up
Select commercial products in line-up
Select new markets
Analytical aroma data via GC-MS
Analytical taste data via HPLC and photometric methods
Commercial products from e-commerce websites
Recipe websites, blogs from the target country
Social media
FlavorID of target consumers
Trial and Liking prediction
(predicted) TURF on millions of concepts
Early stage insights
Insights & portfolio strategy
R&D
Product managers