The spotlight on two
business use-cases
The Foodpairing® platform delivers 11 interconnected solutions in five areas ranging from trends and consumer insights all the way to sales and market development. Nevertheless the wide applicability of the platform the core of our offering and focus of every client collaboration is optimizing the ROI of your entire product portfolio by the following two key solutions;
- Core product upgrades
- Line-extensions and product innovations.
Value proposition
Improve customer loyalty and increase sales by upgrading core products to improve trial and liking.
For whom?
Marketing + R&D + Sales + Product & Portfolio management
Value proposition
Increase portfolio sales by launching the right flavors at the right time in the right markets.
For whom?
Marketing + R&D + Sales + Product & Portfolio management
We cover your business 100%
On average large CPG’s allocate 80% of their innovation activity to core optimization and SKU line-extensions, 18% to adjacent (sub-brand line-extension) and 2% to transformation or breakthrough initiatives.
We’ll help you manage your innovation cycle
Each product, brand or portfolio is characterized by its own innovation cycle. The Foodpairing platform brings help at all stages of the cycle.
Which solutions should you start with?
Collaborations preferably start with ‘line-extensions’, moving into ‘core product upgrades’ and evolve to ‘market development’.