Vita Coco
Vita Coco is a global leader in natural beverages, including its flagship coconut brand. They make products that start with real, honest ingredients. Ingredients that do more for your body and more for the world. Ingredients that make you feel good. Because when you feel good inside, anything is possible.
Vita Coco successfully built a business around one single tropical fruit: coconut, more specifically coconut water.
Vita Coco seeks to optimize its product portfolio, upgrade side-streams and reduce waste by identifying new applications with coconut derivates. One of these applications is coconut oil. The all-natural oil has a multitude of usages from baking, as a substitute for butter in vegan recipes, to skin moisturizer.
CORE PRODUCT FLAVOR INSIGHTS
Core product flavor insights gives insights into the flavor profile of the client’s core products, more specifically aroma, intensity and complexity of their core product(s).
PORTFOLIO INSIGHTS
Proposes an optimal product line-up for a given market. Foodpairing’s machine learning portfolio maximization tools will tell you what SKUs will work best, for what customers, in what markets.
PORTFOLIO OPTIMIZATION
Portfolio optimization proposes an optimal product line-up for a given market. Foodpairing’s machine learning portfolio maximization tools will tell you what SKUs will work best, for what customers, in what markets.
- Understanding of the flavor differences between butter, olive oil and coconut oil.
- Starting from the flavor profile, Identify the USP’s and application areas in which coconut oil performs better than butter or olive oil.
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