Beverage-burger pairings drive QSR sales
The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready- to-drink iced teas for every occasion.
Lipton Iced Tea wanted to drive sales in Quick Service Restaurants (QSR’s) by matching its beverages with burgers. Lipton needed knowledge on food and beverage pairings and a translation to easy-to-use tea-pairing tools for its sales representatives.
FOOD & DRINKS ACTIVATION
Recommends the best food and drink combinations using the FlavorID® to be used as part of activation strategies, enhancing consumer holistic flavor experience to:
- Increase sales by identifying successful food & drink combo deals.
- Get insights into which drinks or menu items fit best.
Pairing recommendations were made for the following Lipton products to aid the sales team increase B2B sales
- Lipton Peach Ice tea
- Lipton Passion Fruit Orange Ice tea
- Lipton Green tea
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