Glossary
Foodpairing dictionary
TURF
Total Unduplicated Reach and Frequency (TURF) analysis is a technique used in marketing research to maximize the unduplicated reach of a product line while minimizing that product line-up.
Total Unduplicated Reach and Frequency (TURF) analysis is a technique used in marketing research to maximize the unduplicated reach of a product line while minimizing that product line-up.