Predict the success of line extensions or new products using likeability forecasting models.
Why do it?
- Get insights into the concepts with the highest predicted success in your target market.
- What line-extensions have the highest chance of success?
- What is the reason-to-believe that a particular concept will resonate?
- What is the target audience for a particular concept?
- What are the numbers behind the reason-to-believe?
- What flavors will create consumer excitement?
What do you get?
Identify the concepts with the highest trial and liking scores.
Metrics and insights reveal why a concept will be successful in a specific market.
Value proposition / Solution USP
Screen millions of concepts to increase speed of development and identify winning concepts through digital twins.
> To generate new and distinctive line extensions for a specific target audience and flavor camp.
> To give insights into what drives the trial and liking of your target audience.
> To avoid cannibalization on your core products.
> Predicted liking
> Predicted trial
> Select concept
> Select concept details
> Analytical aroma data via GC-MS
> Analytical taste data via HPLC and photometric methods
> Commercial products from e-commerce websites
> Recipe websites, blogs
> Social media
> Trial and liking prediction on all possible variations within a specific flavor camp
> Generate ideal flavor profile
Concept & formulation development