Entry Solution

Product insights & pairings

Product insights & pairings help you develop a deeper understanding of the flavor profile of your core products.

Foodpairing’s AI-powered tools allow you to map innovation opportunities for your core products, strengthening flavor insight for impactful launches.

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Why do it?

  • To understand the aroma profile of your own products at a molecular level.


This solution answers the following questions;

  • What is the flavor profile of my core product?
  • How intense are the flavors?
  • How complex is the flavor profile?
  • What are the key odorants?
  • What are the sensory descriptors?
  • What are the differences and similarities between my products?
  • Which ingredients pair with my core product?

What do you get?


Flavor profile

> Insight into the aroma profile of your core products and their key odorants. 

> Optional: Insights on the taste profile of your core products. 

*Note. Textural profiling is not included. 



Portfolio flavor comparison

Understand the similarities and differences between the flavor profiles in your portfolio.


Flavor pairing

Identify the flavor pairings that match best with your core product in 9 ingredient categories. The pairing suggestions are based on the presence of complementary odorants.

Value proposition / Solution USP

Flavor insights into key odorants by aroma analysis


> To transfer flavor knowledge on core products to R&D teams.  

> To unlock the value of your flavor profiles. 

> To suggest the tailor-made ingredient combinations that suit your portfolio best.

Key measures

> Aroma molecules (full aroma profile).

> Aroma thresholds.

> Taste profile via HPLC, photometric method (optional).


> Select one product for flavor profile or matching products. 

> Select multiple products for portfolio flavor comparison.

Data sources

> Analytical aroma data via GC-MS.

> Analytical taste data via HPLC, photometric methods.


> Determining an ingredient’s aromatic profile via in-house analytical GC-MS equipment (not sensory analysis).

> Translating aroma analysis into visual representations and sensory profiles.

> Generating attributes like technical complexity and intensity. 

> Generating the best and most distinctive matches with the core product.

Innovation cycle

Insights & portfolio strategy – Early stage insights


Target audience


> Product developer

> Researcher & scientist

> Flavor scientist

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