Generate a nutritious baby food formulation With the highest liking while finding white spaces in the current product line-up.
Baby food: Apple, Coconut, Spirulina
Trial
68%
Liking
74%
Generate a new juice concept for the Brazilian market with the highest trial, that has a sweet and sour taste, and will not cannibalize my current line-up.
Juice: Cabbage / lemon / pineapple / ginger
Trial
65%
Liking
75%
Generate a nutritious yoghurt formulation appealing to elderly people in 3 countries. With the highest trial, has a sweet taste while optimizing the current product portfolio
Yoghurt: Guava & Doughnut
Trial
71%
Liking
83%
Generate a new emerging snack formulation that is activating, with an overall liking of 70%, within a white space flavor territory
Chocolate: Ginseng & ruby orange
Trial
72%
Liking
89%
Generate a shampoo aroma concept formulation appealing to an adult audience in the UK market A joyful experience with the highest liking and preventing dandruff
Shampoo: Banana
Trial
72%
Liking
76%
Generate a hard seltzer formulation appealing to a young audience in the Asian market. With the highest trial, has a sweet taste while optimizing the current product portfolio
Hard Seltzer: Celery & Marjoram
Trial
78%
Liking
83%
Generate a body cream aroma concept formulation appealing to french unisex adults. A relaxing experience with the highest liking and moisturizing effect
Body Cream: Oat & Lavender
Trial
65%
Liking
75%
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Find a winning product in hours by testing millions of product variations against a digital twin of your target consumer anywhere in the world.
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Skim through our success stories working with digital twin technology
Discover our success storiesSpotify
Spotify and Foodpairing revolutionized the way we enjoy music and cocktails by successfully pairing the two. This collaboration allowed for the creation of a unique experience where your favorite tune can be perfectly paired with a custom drink.
View the storyKraft Heinz / Mondelez
Kraft Heinz came up to us to look for innovative solutions for Philadelphia cheese. The Milka product team was on search for new ways to stretch the brand and bring new customers in.
View the storyDanone
The Alpro marketing team wanted to activate its loyal core customer base and increase traction and online engagement on their website.
View the storySigma Alimentos
Aoste and Foodpairing collaborated to build the next generation hybrid meats.
View the storyABInBev
AB InBev and Foodpairing partnered to increase sales by positioning their global flagship brand Leffe in "the aperitif moment".
View the storyBacardi
Vodka Grey Goose wishes to identify premium barfood to enable upselling opportunities for horeca outlets.
View the storyUnilever & WWF
Knorr and WWF have a shared ambition to drive change and requested Foodpairing to help create the 50 novel foods report.
View the story