Client question

Generate a nutritious baby food formulation With the highest liking while finding white spaces in the current product line-up.

UK, US, France, Benelux and Germany 4 x per week Liking of +72% No cannibalization
Digital twin answer

Baby food: Apple, Coconut, Spirulina

Trial
68%

Liking
74%

Client question

Generate a new juice concept for the Brazilian market with the highest trial, that has a sweet and sour taste, and will not cannibalize my current line-up.

Brazil 35yr 2 x week Highest trial No cannibalization
Digital twin answer

Juice: Cabbage / lemon / pineapple / ginger

Trial
65%

Liking
75%

Client question

Generate a nutritious yoghurt formulation appealing to elderly people in 3 countries. With the highest trial, has a sweet taste while optimizing the current product portfolio

Sweden, Denmark & Norway + 65 years 5 x per week Liking of +72% No cannibalization
Digital twin answer

Yoghurt: Guava & Doughnut

Trial
71%

Liking
83%

Client question

Generate a new emerging snack formulation that is activating, with an overall liking of 70%, within a white space flavor territory

UK, Bournemouth +14yr Gamers Activating Liking of +70%
Digital twin answer

Chocolate: Ginseng & ruby orange

Trial
72%

Liking
89%

Client question

Generate a shampoo aroma concept formulation appealing to an adult audience in the UK market A joyful experience with the highest liking and preventing dandruff

18-65 years UK Liking of +75% 3 x per week Mood state: Joy Preventing dandruff
Digital twin answer

Shampoo: Banana

Trial
72%

Liking
76%

Client question

Generate a hard seltzer formulation appealing to a young audience in the Asian market. With the highest trial, has a sweet taste while optimizing the current product portfolio

China, South Korea & Vietman 18 - 35 years 2 x per week Liking of +60%
Digital twin answer

Hard Seltzer: Celery & Marjoram

Trial
78%

Liking
83%

Client question

Generate a body cream aroma concept formulation appealing to french unisex adults. A relaxing experience with the highest liking and moisturizing effect

France 18 - 65 years Daily Liking +72% Mood State: Relaxation Moisturizing
Digital twin answer

Body Cream: Oat & Lavender

Trial
65%

Liking
75%

Better products, faster are just a 'click' away.

Digital twin
enabled answers

Find a winning product in hours by testing millions of product variations against a digital twin of your target consumer anywhere in the world.

What normally takes you months or even years, is now done in hours!

Skim through our success stories working with digital twin technology

Discover our success stories

Spotify

Spotify and Foodpairing revolutionized the way we enjoy music and cocktails by successfully pairing the two. This collaboration allowed for the creation of a unique experience where your favorite tune can be perfectly paired with a custom drink.

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Kraft Heinz / Mondelez

Kraft Heinz came up to us to look for innovative solutions for Philadelphia cheese. The Milka product team was on search for new ways to stretch the brand and bring new customers in.

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Danone

The Alpro marketing team wanted to activate its loyal core customer base and increase traction and online engagement on their website.

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Sigma Alimentos

Aoste and Foodpairing collaborated to build the next generation hybrid meats.

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ABInBev

AB InBev and Foodpairing partnered to increase sales by positioning their global flagship brand Leffe in "the aperitif moment".

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Bacardi

Vodka Grey Goose wishes to identify premium barfood to enable upselling opportunities for horeca outlets.

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Unilever & WWF

Knorr and WWF have a shared ambition to drive change and requested Foodpairing to help create the 50 novel foods report.

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Expanding To Global Markets With Digital Twin Technology

Falling Consumer Loyalty? Here’s How AI can help.