- What is the predicted liking of flavor territories where there are currently no (or very limited) products on the market?
- What flavor white spaces should you invest in first?
- Which concepts should you launch to increase your brand equity?
- How does the consumer profile influence purchase intent for specific concepts?
- What concepts have the highest purchase intent for the specific demographic you are targeting?
- What audience should you target for a concept you are preparing to launch?
- Which products have a similar flavor profile to a product I need to replace (due to regulation or other restrictions)?